On an international scale, Ocast speaks to media publishers, especially within digital media. Influencers use the platform as a gateway to a larger audience of advertisers, while publishers use the platform as a bridge to meet campaign decision makers.
The mission is to bring together brands, media groups, influencers, influencer networks, and media agencies on a digital platform that connects media sellers to media buyers. Founded in Stockholm, Ocast is the first and largest platform dedicated to media which allows publishers the opportunity to edit their media kit and advertising pages easily and with real-time statistics.
For advertisers, Ocast provides a window into the industry and the updated media information from media and influencers from a range of categories. Advertisers and media alike, can view target audiences and scan for possible future partnerships. Created by the entrepreneurs Mike Radoor and Eric Gisaeus, Ocast fills a gap in the media industry and existing platforms. “If you want to have an overview of what print magazine or websites have the right audience, there is no platform showing that, besides us,” says Mike Radoor.
In just a few clicks, Ocast provides access to all the needed information for an advertiser to browse publishers within digital media, print magazines, influencers and more. Everything is clear. The audience, statistics, different advertising formats, rates, contacts, and other information is centralized, reachable and accessible.
With an elegant design and smooth navigation, Ocast « has come up with transparency» says Mike Radoor. Ocast is a model within the media industry for transparency and browsing. By allowing brands to immediately identify strong media players in different sectors, the platform is positioned as a key tool to search media or specialized influencers.
For media and influencers, Ocast enables them to reach a new public thus increasing their audience and influence by providing better visibility. Currently, Spotify for Brands, eBay Classifieds, Schibsted, and Discovery are some of the platform’s most famous customers.
